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15 Steps for a SEO Friendly Website Design

[vc_row margin_top="0" margin_bottom="35" padding_left="40" padding_right="40" bg_position="top" bg_repeat="no-repeat" bg_cover="false" bg_attachment="false" padding_top="40" padding_bottom="40" parallax_speed="0.1"][vc_column width="1/1"][vc_column_text css_animation="fadeIn"]Search Engine Friendly Website:

Now-a-days, almost every business needs to have a website from a small business to a larger enterprise, to make their presence on web and to reach the customers online. The website has a far wider reach in the form of advertising and build up enough traffic to your website. It increases the visibility of your brand name, if people have heard about your company and they want to know the products and services you offer, they will have a research on web for finding the website. Website should have 24/7 availability to sell the products/services online in turn make your business successful. To eliminate the risk of falling behind the competitors, your business should have a search engine friendly website.[/vc_column_text][vc_empty_space height="25px"][vc_column_text css_animation="fadeIn"]

A website can be search engine friendly based upon number of factors they are:

[/vc_column_text][vc_empty_space height="15px"][vc_column_text css_animation="fadeIn"]1. Website Layout should be Responsive Ready:
The website layout should be responsive ready. Customer or user can view the website on different devices like mobile phones, tablets, laptops or desktops. The website should be designed in such a way that it can be browsed from any device with different screen resolutions i.e., in terms of website, the layout of the website should not be static.[/vc_column_text][vc_empty_space height="15px"][vc_column_text css_animation="fadeIn"]2. Browser and Resolution Compatibility:
A website should be merely responsive, sustainable and globally accessible. It should not have any screen resolution issues and should be compatible on different browsers, operating systems and hardware.[/vc_column_text][vc_empty_space height="15px"][vc_column_text css_animation="fadeIn"]3. Search Engine Friendly Website URL’s:
The website URL should be clean, easy to read and simple. The URL should not contain question marks, if it has search engines reject the URL’s that include question mark. The clean URL’s can be crawled easily by the search engines. When we design a website responsively with clean URL’s then our content elegantly and efficiently flows into any device. A responsive website makes your business reach the most active web audience.[/vc_column_text][vc_empty_space height="15px"][vc_column_text css_animation="fadeIn"]4. Business Theme Wise Website Design:
The website theme and color should be attractive and suitable such that it gives elegant look and it should suit the type of the business, it’s true that the users affected psychologically by the colors used in the website. Choosing the two right basic colors should be the first consideration such that it creates the level of visibility and then you can add content, designs and suitable graphics[/vc_column_text][vc_empty_space height="15px"][vc_column_text]5. Website should be Mobile Friendly:
A website should be mobile friendly because it will be future of web browsing and it is a fact that billions of people primary web access is from mobile device. The website layout should be responsive and mobile friendly to get the relevant and timely results. Every business needs to adapt to reach the customers effectively on any screen. Making your website mobile-friendly is a valuable effort that can push you ahead of your competitors.[/vc_column_text][vc_empty_space height="15px"][vc_column_text]6. User-Friendly Landing Page:
Website is the set of web pages they are the landing page and the inner pages. When anyone arrives at your landing page it should capture the attention for a few seconds. The landing page should offer the necessary information. Provide the essential information on the landing page so that the audience get interested such that it will not result in the high bounce rate and low quality score.[/vc_column_text][vc_empty_space height="15px"][vc_column_text]7. Unique, Relevant, Updated & Optimized Content:
The site architecture should be user friendly and the person should get the relevant information and guide users towards your goal conversion. The website should contain a unique and relevant content. And the content should be an optimized one so that the user gets the information which he/she is looking for. Do not add any irrelevant content to attract the user that leads again to the high bounce rate. And the website should be updated regularly with the advancements come across. Add the information of you and your business if anything is being updated. Google crawls the website that is updated timely i.e., regularly updating your website is an imperative factor.[/vc_column_text][vc_empty_space height="15px"][vc_column_text]8. Remove Hidden Text:
Avoid having hidden text on the website, showing different text for the search engine and different for the browser. Earlier webmasters use to include keywords as the hidden text for the search engines by hiding it from the users. This leads to get your site penalized.[/vc_column_text][vc_empty_space height="15px"][vc_column_text]9. Avoid Flash and JS-files, I Frames:
Using flash, I Frame, java script-files increase the loading time of your website. Speed optimization should be performed for a website to increase website traffic and conversion rates and decrease in the bounce rate.[/vc_column_text][vc_empty_space height="15px"][vc_column_text]10. Search Engine Friendly Navigation and Code Architecture:
The navigation and code architecture should be search engine friendly so that the every page of a website is crawled and site map should be included in the website so that the user gets the page which he/she is looking for at a glance.[/vc_column_text][vc_empty_space height="15px"][vc_column_text]11. Use SEO for Images:
Generally people focus on text and optimize it and forget to do same with the images. The images should also be get optimized for increase in your site’s rank. Before selecting an image for your website check that it should not be too large. It should be 30 kB to 100 KB but not more than that. If images are too big that increases your site loading time and search engine ranking get affected negatively. The more optimized images and relevancy will increase your site’s search engine ranking.[/vc_column_text][vc_empty_space height="15px"][vc_column_text]12. On-Page Optimization:
On-page implementation should be done for a website as per search engine guidelines so that the visibility of the website comes in SERP (Search Engine Results Page). As it gets to user’s visibility then it results in increase in traffic and conversion rate.[/vc_column_text][vc_empty_space height="15px"][vc_column_text]13. Implementing Analytic, Webmaster, Site Map and Tracking Tools in Your Website:
To analyze a website we have webmaster and analytical tools. The code of webmaster and analytics should be included in the website so that they track information of the website such as: when and where the user is coming from, how much time he is staying, what is the keyword phrase the user is searching for, not only the traffic will be analyzed but also the conversion rates.[/vc_column_text][vc_empty_space height="15px"][vc_column_text]14. Social Media Presence of Your Business:
Social media presence of your business website is an imperative factor these days. Social media is very effective in small, medium to large sized business. The goal of social media is to engage the users and attain the maximum links and clicks by discovering the new things and the familiar people. Social media helps in finding the targeted audience of your business and engage them or redirect them to your business website, which is a major factor effecting on traffic and conversion rates ultimately leads to the success in the business.[/vc_column_text][vc_empty_space height="15px"][vc_column_text]15. Select an Intellectual Digital Marketing Company for Your Website Promotion:
Website promotion is as important as website creation, even after creating a website for your business it may not reach the customers. By choosing a right Digital marketing company it promotes your business on different platforms and makes your website to reach the foremost position in the SERP’s , results in increase in the traffic to the website that leads to the conversion rates and finally success in your business.[/vc_column_text][vc_empty_space height="15px"][vc_column_text]

“Internet is becoming the town for the global village tomorrow, have your presence on internet to get your reputation globally”.

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Why SEO is important for your business?

[vc_row][vc_column width="1/1"][vc_column_text css_animation="fadeIn"]Ultimate List of Reasons Why your Business Need SEO:

Online industry is been increasing and set standards from the past decade. Everyone needs their product to be marketed online using the power of internet. SEO is very important for startups and the established business. SEO helps companies to market their product such that it gets noticed by the people online. The main objective of any business is to make profits by selling their products and making their brand presence more effectively.

SEO brings the quality leads and customers to your website by making SEO as a viable marketing outlet. It’s proved that SEO has more benefits rather than any advertising on TV or print media. SEO is only the strategy that transforms your small business into an enterprise by making the most of the business and branding over internet. Through SEO, webmasters make your website linked to the other resources websites of your niche such that the traffic drives to your website the makes the most of the business by selling your products online. People are looking for your products online because no one has much time to go to a traditional business to buy any products. So that, your business should attain the online presence and make it’s branding through SEO.[/vc_column_text][vc_empty_space height="15px"][vc_column_text css_animation="fadeIn"]SEO is an Imperative Marketing Tool to your Business:[/vc_column_text][vc_empty_space height="15px"][vc_column_text]1. Business Visibility and Branding:
The main purpose of your business online presence is just to reach the wider audience and prospective buyers of your products and services. It’s important to appear on the search engine results when people search for your business, services or products. When anyone searching for a product online then you appear for different search queries and terms then your website looks online on SERP that gains the business visibility and attain branding to the targeted audience online[/vc_column_text][vc_empty_space height="15px"][vc_column_text css_animation="fadeIn"]2.Making your business online:
Almost 63% of the products are found online while searching. People go online and search on the search engines for a service or a product for their needs. Every day 63% of people search online for the services or products and imagine if these become customers of your website. If 10% of these people come for the services you offer, then there is an increase in your sales. Many companies are successful by making their products known worldwide over internet by hiring an SEO expert for branding and marketing their business. This is why people buy their products by getting noticed by many people.[/vc_column_text][vc_empty_space height="15px"][vc_column_text]3. Building trust and provides credibility for your business:
By branding your business online that improves your credibility. Using the keywords that are mostly searched will often helps you to appear on SERP, this makes most of the people comes to your website that builds a brand name for your business. Once your brand name gets established and with your quality services or products, people will start liking you such that the trust level goes up. Your ranking becomes the vote of confidence for the customers. It’s proven that higher search engine rankings lead to more credibility in customers.[/vc_column_text][vc_empty_space height="15px"][vc_column_text css_animation="fadeIn"]4. SEO brings traffic to your website:
Because of your ranking on the most search engines. Consumers of your services will come to the website. It should be your business strategy to covert the consumers to the customers of your services or products. Your website should be that effective for attracting the visitor and making them to visit all your services. Your website should show all the products or services you provide. You don’t need to convince them that they need your product because they are already looking for it.[/vc_column_text][vc_empty_space height="15px"][vc_column_text css_animation="fadeIn"]5. SEO is Inevitable:
The world of internet is not going to change. It remains the same for a long time. All of your competitors are using SEO and it is easy to outrank your competent by targeting the keywords, which are the search terms for your business. SEO is only the way that gets your business noticed by the people online. SEO not only attract your potential buyers but it also improves your site’s responsiveness.[/vc_column_text][vc_empty_space height="15px"][vc_column_text css_animation="fadeIn"]SEO is an investment for your benefit. Hiring an SEO expert is a long time investment that should be done for a business. In the long run it benefits you by earning from the brand image which you got through appearing on the major search engines. The majority of search engine users will go for the first five search results. Take advantage of this and gain the visitors to your website and turn them into customers by ranking in the first five. SEO can put you ahead of the competition. Search engine optimized website has more customers and in turn more sales if two websites are selling the same product and the services.[/vc_column_text][vc_empty_space height="15px"][vc_column_text]SEO is the only way to optimize your website so that the search engines will understand you better and give you higher rankings. A good SEO approach will drive more traffic to your

website to gain customers and make sales to fulfill your business and get the best ROI.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width="1/1"][/vc_column][/vc_row]


Digital Marketing and its Importance

[vc_row][vc_column width="1/1"][vc_column_text css_animation="fadeIn"]Digital Marketing:

Digital marketing is the marketing or promotion of products or brands done via electronic media. It differs from traditional marketing involving the strategies designed to engage the customers on various digital channels. The digital channels range from an email to a mobile application.[/vc_column_text][vc_empty_space height="15px"][vc_column_text css_animation="fadeIn"]Why Digital Marketing is important for a business?
Digital marketing is extremely important because the world is quickly growing digital and the people now-a-days have access to information via computers, tablets or mobile phones or any digital devices at any time and any place using internet. Every business needs to be digitalized to find their customers, and to make their business online. The digital marketing of the products, services or brands should be done to reach the customers on digital media.[/vc_column_text][vc_empty_space height="15px"][vc_column_text css_animation="fadeIn"] How do Digital Marketers Analyze?
Digital marketers keep observing the things like who is viewing, what is being viewed, how long and how often, which content works and which doesn’t and based on the data the promotion is being performed by interest, behavioral targeting, geo-location targeting, etc.[/vc_column_text][vc_empty_space height="15px"][vc_column_text css_animation="fadeIn"]The main forms of digital marketing and their importance:[/vc_column_text][vc_empty_space height="15px"][vc_column_text css_animation="fadeIn"]Search Engine Optimization (SEO):
SEO is optimizing the website for search engine by following the Google guidelines to improve the visibility of the website in organic results of Search Engine Results Page (SERP’s).

SEO is very important for a to make it easy to both users and search engines to understand. SEO also helps search engine to find and figure out each page of website is about and how it may be useful for the users. It increases the quality of a website by making them user-friendly, faster and easier to navigate which impacts in multiplying the number of impressions made on the targeted eyeballs. It helps you to build your brand by attracting the relevant traffic with high conversion rates.[/vc_column_text][vc_empty_space height="15px"][vc_column_text css_animation="fadeIn"]Search Engine Marketing (SEM):
It is a form of internet marketing, and it is a process of gaining the traffic and visibility by purchasing the ads on search engines. It involves both free listing and also buying traffic through paid search results i.e., through Ad words and PPC. PPC the form of sponsored advertising where the advertiser only pays when a user clicks on their advt. Hope everyone have seen ads that appear on top and side of your screen those are the Ad words ads that a company is paid to notice their business.

This is very effective and important when you have a product or service to offer online. It is very important for a website because it runs 24/7 on internet and attains exposure ,the user or a customer identifies your brand by clicking on the ads that appear in the Google. These clicks can be turned into the conversions if the ads reach the targeted customers and if they convey the complete information about your product.[/vc_column_text][vc_empty_space height="15px"][vc_column_text css_animation="fadeIn"]Social Media Marketing (SMM):
Social media is a platform that is accessible by the people anywhere in the world. It is the process of gaining the traffic to the website by marketing about the products, services you offer or a brand by using the medium called social media. It is done through creating a content that attracts the readers by sharing it and gaining attention across the world.

SMM is important because these days, it is not enough to just have a website but you should have your presence on digital media like Facebook, Twitter, Pinterest, etc. Social media increases your brand recognition by having the pages on social networking sites and helps you to interact directly with the customers. It will take you more close to your customers and keep your company’s name in front of potential buyers. Every post you make on social media is an opportunity for customers to convert, which increases in the conversion rates and the higher conversion rates results ultimately to the success of the business.

[/vc_column_text][vc_empty_space height="15px"][vc_column_text]Digital marketing is more affordable than the traditional marketing methods. A marketing message transmitted into people within fraction of seconds through online. It is easy to track the results and monitor. Provides a quick view of your customer response rates and ultimately leads to the success of the business.[/vc_column_text][/vc_column][/vc_row]