Digital marketing is the marketing or promotion of products or brands done via electronic media. It differs from traditional marketing involving the strategies designed to engage the customers on various digital channels. The digital channels range from an email to a mobile application.
Why Digital Marketing is important for a business?
Digital marketing is extremely important because the world is quickly growing digital and the people now-a-days have access to information via computers, tablets or mobile phones or any digital devices at any time and any place using internet. Every business needs to be digitalized to find their customers, and to make their business online. The digital marketing of the products, services or brands should be done to reach the customers on digital media.
How do Digital Marketers Analyze?
Digital marketers keep observing the things like who is viewing, what is being viewed, how long and how often, which content works and which doesn’t and based on the data the promotion is being performed by interest, behavioral targeting, geo-location targeting, etc.
The main forms of digital marketing and their importance:
Search Engine Optimization (SEO):
SEO is optimizing the website for search engine by following the Google guidelines to improve the visibility of the website in organic results of Search Engine Results Page (SERP’s).
SEO is very important for a to make it easy to both users and search engines to understand. SEO also helps search engine to find and figure out each page of website is about and how it may be useful for the users. It increases the quality of a website by making them user-friendly, faster and easier to navigate which impacts in multiplying the number of impressions made on the targeted eyeballs. It helps you to build your brand by attracting the relevant traffic with high conversion rates.
Search Engine Marketing (SEM):
It is a form of internet marketing, and it is a process of gaining the traffic and visibility by purchasing the ads on search engines. It involves both free listing and also buying traffic through paid search results i.e., through Ad words and PPC. PPC the form of sponsored advertising where the advertiser only pays when a user clicks on their advt. Hope everyone have seen ads that appear on top and side of your screen those are the Ad words ads that a company is paid to notice their business.
This is very effective and important when you have a product or service to offer online. It is very important for a website because it runs 24/7 on internet and attains exposure ,the user or a customer identifies your brand by clicking on the ads that appear in the Google. These clicks can be turned into the conversions if the ads reach the targeted customers and if they convey the complete information about your product.
Social Media Marketing (SMM):
Social media is a platform that is accessible by the people anywhere in the world. It is the process of gaining the traffic to the website by marketing about the products, services you offer or a brand by using the medium called social media. It is done through creating a content that attracts the readers by sharing it and gaining attention across the world.
SMM is important because these days, it is not enough to just have a website but you should have your presence on digital media like Facebook, Twitter, Pinterest, etc. Social media increases your brand recognition by having the pages on social networking sites and helps you to interact directly with the customers. It will take you more close to your customers and keep your company’s name in front of potential buyers. Every post you make on social media is an opportunity for customers to convert, which increases in the conversion rates and the higher conversion rates results ultimately to the success of the business.
Digital marketing is more affordable than the traditional marketing methods. A marketing message transmitted into people within fraction of seconds through online. It is easy to track the results and monitor. Provides a quick view of your customer response rates and ultimately leads to the success of the business.