Search Engine Friendly Website:
Now-a-days, almost every business needs to have a website from a small business to a larger enterprise, to make their presence on web and to reach the customers online. The website has a far wider reach in the form of advertising and build up enough traffic to your website. It increases the visibility of your brand name, if people have heard about your company and they want to know the products and services you offer, they will have a research on web for finding the website. Website should have 24/7 availability to sell the products/services online in turn make your business successful. To eliminate the risk of falling behind the competitors, your business should have a search engine friendly website.
A website can be search engine friendly based upon number of factors they are:
1. Website Layout should be Responsive Ready:
The website layout should be responsive ready. Customer or user can view the website on different devices like mobile phones, tablets, laptops or desktops. The website should be designed in such a way that it can be browsed from any device with different screen resolutions i.e., in terms of website, the layout of the website should not be static.
2. Browser and Resolution Compatibility:
A website should be merely responsive, sustainable and globally accessible. It should not have any screen resolution issues and should be compatible on different browsers, operating systems and hardware.
3. Search Engine Friendly Website URL’s:
The website URL should be clean, easy to read and simple. The URL should not contain question marks, if it has search engines reject the URL’s that include question mark. The clean URL’s can be crawled easily by the search engines. When we design a website responsively with clean URL’s then our content elegantly and efficiently flows into any device. A responsive website makes your business reach the most active web audience.
4. Business Theme Wise Website Design:
The website theme and color should be attractive and suitable such that it gives elegant look and it should suit the type of the business, it’s true that the users affected psychologically by the colors used in the website. Choosing the two right basic colors should be the first consideration such that it creates the level of visibility and then you can add content, designs and suitable graphics
5. Website should be Mobile Friendly:
A website should be mobile friendly because it will be future of web browsing and it is a fact that billions of people primary web access is from mobile device. The website layout should be responsive and mobile friendly to get the relevant and timely results. Every business needs to adapt to reach the customers effectively on any screen. Making your website mobile-friendly is a valuable effort that can push you ahead of your competitors.
6. User-Friendly Landing Page:
Website is the set of web pages they are the landing page and the inner pages. When anyone arrives at your landing page it should capture the attention for a few seconds. The landing page should offer the necessary information. Provide the essential information on the landing page so that the audience get interested such that it will not result in the high bounce rate and low quality score.
7. Unique, Relevant, Updated & Optimized Content:
The site architecture should be user friendly and the person should get the relevant information and guide users towards your goal conversion. The website should contain a unique and relevant content. And the content should be an optimized one so that the user gets the information which he/she is looking for. Do not add any irrelevant content to attract the user that leads again to the high bounce rate. And the website should be updated regularly with the advancements come across. Add the information of you and your business if anything is being updated. Google crawls the website that is updated timely i.e., regularly updating your website is an imperative factor.
8. Remove Hidden Text:
Avoid having hidden text on the website, showing different text for the search engine and different for the browser. Earlier webmasters use to include keywords as the hidden text for the search engines by hiding it from the users. This leads to get your site penalized.
9. Avoid Flash and JS-files, I Frames:
Using flash, I Frame, java script-files increase the loading time of your website. Speed optimization should be performed for a website to increase website traffic and conversion rates and decrease in the bounce rate.
10. Search Engine Friendly Navigation and Code Architecture:
The navigation and code architecture should be search engine friendly so that the every page of a website is crawled and site map should be included in the website so that the user gets the page which he/she is looking for at a glance.
11. Use SEO for Images:
Generally people focus on text and optimize it and forget to do same with the images. The images should also be get optimized for increase in your site’s rank. Before selecting an image for your website check that it should not be too large. It should be 30 kB to 100 KB but not more than that. If images are too big that increases your site loading time and search engine ranking get affected negatively. The more optimized images and relevancy will increase your site’s search engine ranking.
12. On-Page Optimization:
On-page implementation should be done for a website as per search engine guidelines so that the visibility of the website comes in SERP (Search Engine Results Page). As it gets to user’s visibility then it results in increase in traffic and conversion rate.
13. Implementing Analytic, Webmaster, Site Map and Tracking Tools in Your Website:
To analyze a website we have webmaster and analytical tools. The code of webmaster and analytics should be included in the website so that they track information of the website such as: when and where the user is coming from, how much time he is staying, what is the keyword phrase the user is searching for, not only the traffic will be analyzed but also the conversion rates.
14. Social Media Presence of Your Business:
Social media presence of your business website is an imperative factor these days. Social media is very effective in small, medium to large sized business. The goal of social media is to engage the users and attain the maximum links and clicks by discovering the new things and the familiar people. Social media helps in finding the targeted audience of your business and engage them or redirect them to your business website, which is a major factor effecting on traffic and conversion rates ultimately leads to the success in the business.
15. Select an Intellectual Digital Marketing Company for Your Website Promotion:
Website promotion is as important as website creation, even after creating a website for your business it may not reach the customers. By choosing a right Digital marketing company it promotes your business on different platforms and makes your website to reach the foremost position in the SERP’s , results in increase in the traffic to the website that leads to the conversion rates and finally success in your business.
“Internet is becoming the town for the global village tomorrow, have your presence on internet to get your reputation globally”.